What colour is my parachute?

Today we celebrate the Army day, and I realized that 25 years ago I decided to volunteer and become a paratrooper.

I remember the excitement of the whole deal, I am gonna jump from a plane, be the king of the world, I said to myself.

Well the reality was a little bit different, we made probably over 40 marches and took me 8 months of preparation to jump for the first time.

First I learned how to pack my shute, and make sure it is perfect folded, second we learned survival techniques and endurance, the point is for some minutes of fly we worked 8 months.

What is the lesson here?

Many professionals decide to leave their careers and to become entrepreneurs and many of them want to jump and enjoy the fly immediately.

If we look over the websites we see a lot of words about ME how smart, well trained, extremely good specialist and so on, in other words buy ME now because I WANT so.

Is this the right way? Certainly not, even the mis-use of Social Media for selling services and products shows the lack of understanding of the newcomers.

What is the context now? It is clear that the game changed and all sales and marketing strategies are different.

My intention is to give for 6 weeks my perspective of the new SALES CODE, if you want to listen the audios on this go to www.iconsultants.ro and subscribe.

And one more thing, look at your business and ask yourself this question: Can I sell my business now?