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Case study: Goodyear – Complete cultural turnaround

As a global manufacturer for tires and having the legacy from the inventor Charles Goodyear, the stakes were very high, back in 2006 when the Product Manager, at that moment, Ovidiu B invited me to work with the Dealers Channel, main distribution strategy for a market dominated by importers with manufacturing facilities in Romania.

Within a 3 years period, Ovidiu got promoted as General Sales Director with the main mission to become market leader on premium categories for Romania and Bulgaria for both lines, Truck and Automobiles.

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